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Why Your Headlines Suck (and how you can unsuck them)

By Amy Schmittauer on June 27, 2011 in Blogging, Facebook, LinkedIn, Social Media, Twitter

No traffic, huh? You spent hours upon hours perfecting those posts, right down to the last grammar mistake, only for no one to give a hoot? Tragic. Usually, the first thing your potential audience sees before they decide to read your post is the title that you gave it. So it doesn’t matter how bangin’ [...]

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The @reply: where engagement lives on Twitter

By Amy Schmittauer on May 3, 2011 in Social Media, Twitter

Content Pushers, LISTEN UP! You’re not @replyin’ then you just ain’t livin’! As much pressure as there is to give value to your followers with blog posts, videos, helpful links, etc. there is just an much value in giving them conversation! And Margie Clayman gives PLENTY of good reason for you to may more attention [...]

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Facebook Measurement: It’s more than just your fan count

By Amy Schmittauer on April 19, 2011 in Facebook, Social Media

Don’t you hate it when you have worked SO hard to get as many Facebook fans as you possibly could and none of them, not a single one, wants to engage with you from then on? Like I’ve said before, you shouldn’t be spamming people to like your page (and by spamming, I mean sending [...]

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Make “Can I Have Your Autograph” Happen!

By Amy Schmittauer on April 19, 2011 in Blogging

Hey, Vanilla! Wake up! If you are trying to become a thought leader, authority, guru, or whatever you want to call it, you need to start acting like it. This article from Brad Branson (posted on Problogger) has some great tips for claiming and OWNing that identity, so that your fan base will grow and [...]

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Great Tips For Marketing With the New Facebook Fan Pages

By Amy Schmittauer on March 30, 2011 in Facebook, Social Media

Most of us cringe a little when we log into Facebook and see changes… again. We hate it. But those guys over at the FB headquarters kinda know what they’re doing when it comes time to evolve with the changing times. Always ahead of the curve. So if you can keep up, you will be [...]

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If You Thought the Internet Was A Fad, Gary V Wants To Chat With You [VIDEO]

By Amy Schmittauer on March 24, 2011 in Measurement, Social Media

Here is Gary Vaynerchuk melting my face off again with a great argument about why social media and the internet are not going out of style. They just can’t because of how we are as humans. We. Love. To. Connect. Watch this clip for another mind-blowing moment with Gary. Sexy Takeaway: If you were to check [...]

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A Bangin’ Facebook Photo Strip With Picnik.com

By Amy Schmittauer on March 24, 2011 in Facebook, Social Media

Don’t you hate it when graphic design holds you back from the absolute epicocity of your social media presence? Even something so small as not knowing how big a picture is supposed to be to fit as a proper thumbnail?! That crap makes me want to tear my hair out! Especially since I continue to [...]

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It’s not about “traffic”. It’s about people.

By Amy Schmittauer on March 24, 2011 in Blogging

Love this video from Social Media Java, a newer blog from Ben Eadie that will definitely be one to watch. In this post, Ben features a video where he talks to Chris Garrett (a social media guru and speaker I have seen and learned a lot from at BlogWorld 2010) about the difference in considering [...]

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