Starting to create content is a bit scary for most. It seems like such a big animal to take on without a clear vision of how it will actually be received by your target customer.
Not to mention the issue of lack of ideas. As soon as the task of content marketing is assigned the question on everyone’s mind is “what?” What will you talk about?
Meanwhile, other brands have been executing and creating content and one of the great ideas you have to build a valuable resource around has already been done. Discouraging, right?
It shouldn’t be. You don’t have to be first to the party to present something great. It’s just not about that anymore.
We live in a time where personal relationship are everything and people want their information, advice, entertainment and reliable products from those they trust.