Tag Archives | Intermediate

How to Approach in Business When Someone NEEDS Your Help [VIDEO]

It’s not the best idea to let someone know their stuff stinks, if that’s your way of letting them know you can help. It’s just not going to create that open dialogue you might hope for with a new client. So today, we’re talking about a way to go about it that will make people [...]

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Your Velvet Rope Policy for Linkedin [VIDEO]

Linkedin is a wonderful place where we can all be social while also not feeling bad about being professional and learning how we can better ourselves in our career. It’s great. But this leads to people not having a clue how to actually use it, much less in a way that would make people want [...]

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Be a Smart Connector for Startups [VIDEO]

Networking is far and away the reason why I started my business and was able to stay afloat for more than 4 years now. If you don’t go out of your way for people they won’t go out of their way for you. One strategy to contribute to your network growth is to be a [...]

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Target Your Audience with Niche Social Apps [VIDEO]

You know how we’re all on our phones all the time? Yeah. It’s a thing. Social apps of all kinds of the rage for people on their iPhone and Android devices (yes, I know there are others). How are you doing more than just tweeting and Facebooking to get attention from your audience? How could [...]

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What is “Above The Fold” and Why You Need To Take Advantage [VIDEO]

Last week during Shoot The Schmitt, as I was critiquing a bunch of your websites, it became clear that many of you are not aware of how important it is to have certain items “above the fold” as we marketing geeks say. Let’s talk about it, okay? Watch What is “Above The Fold” and Why You [...]

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A Technique to Make Your Site a Little More Fun [VIDEO]

Personality is always something we’re reaching for in this social media age. In this week’s Sexy Wednesday, I’m sharing a fun idea that will make it a little less painful to go through the usual page encounters a website visitor experiences. Watch A Technique to Make Your Site a Little More Fun: You know you’ve [...]

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My Goal for the Next Year [VIDEO]

I’ve been giving a lot of thoughts around my goals and how I feel about where I am in my career. And I think it’s time to make a bold statement. Learn what it is in this Savvy Tuesday episode. Watch My Goal for the Next Year: In 2012, I started counting down to my [...]

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Why You Should Share Your Fails Proudly [VIDEO]

Sh*t happens. Right? There’s not much we can do about it. The only way to get anywhere in the world is to try new things and then correct when the outcome you were hoping for doesn’t happen. What I love about fails is that we are the failers have an opportunity with these things to [...]

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Off-Season: How to Market Efficiently During This Time

Melanie asked a great question about what she can be doing to better market her business when it’s a seasonal location and they are closed for a period of time. I know this is the case with a lot of different types of businesses, so I thought it would be appropriate for learning how to [...]

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How to Make Call-To-Action Buttons on Facebook [VIDEO]

Facebook is becoming just a little more friendly to the brands and marketers on the platform. It’s great to see this new option to add calls to action to your links so your audience actually understands the move you want them to make: leaving the social networks and checking you out on your own turf! Watch [...]

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