Reviving the Savvy Sexy Social YouTube channel this week, I wanted to address an issue of those businesses who haven’t moved from a personal page to a fan page. Bottom line: you MUST be on a brand page if you’re using Facebook for your brand if for no other reason than it’s against the Facebook [...]
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How I Failed At Marketing My Ebook (And What I Did Right)
Editor’s Note: This post was written by guest blogger Sara Lancaster. Learn more about her in the bio below this post. ~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ Earlier this year I wrote my ebook 103 Ways to Create Sharp Blog Content and offered it for free online. I had three goals for the book: build links, attract new clients, and reach 5,000 [...]
Purge: An Idea Meets Opportunity Through Crowdfunding
Those of you following the tech and social scene know all about the latest buzz word: Crowdfunding. Kickstarter is the most heard about example, but there are other platforms that are introducing us to a new way of acquiring funding for our dreams, passions, and ideas. You may have seen me talk about this recently [...]
My Top 5 Sources For Daily Industry News
You gotta feel for businesses today and how difficult it is to keep up with the changing face of marketing. I should know. I swear, half my job is to read the news. So I thought I would share my top 10 sources that I check daily in Google Reader to stay on top of [...]
How to Get More Traffic to StumbleUpon your Blog
Social bookmarking is a fabulous thing. Lemme tell ya. First, you don’t need to be at your computer to save something to remember later because the cloud backs it all up for you. Then, your friends can follow your activity so they can see what cool stuff you found for them to check out as [...]
The Right Setting to Write
I totally understand what it’s like to sit in from of an overwhelming blank page. Knowing you should be blogging and thinking you have a topic but the words aren’t writing themselves as predicted. So I thought I’d give you a couple ideas for set yourself up for a more productive writing session. Make an outline. Anytime [...]
The Right Way To Approach Social Media ROI
Return On Investment. Such an interesting topic in the world of social media and business. I can say that first hand because that’s quite obviously one of the first questions I get from prospective clients. ”What is the average ROI for that platform?” “What kind of return have you seen from your other clients?” “This sounds [...]
How (and Why It’s A Bad Idea) To Gain Followers With Auto Follow Back
From personal experience, using a program to auto follow back on Twitter is a great way to make your follower count go up. Weird huh? Because why would you get more followers by following back the people who already decided to follow you? I don’t know. But it works. This is something I tried and [...]
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Why You’re Rejecting Blog Comments (And How To Change It)
A blog can be a really lonely place. You’re putting your thoughts and opinions in writing for the Internet to read and when no one talks back it feels like you never really said it out loud in the first place. It can be pretty heavy on the self-esteem of a new or low-traffic blogger. [...]