Tag Archives | call-to-action

Getting the Most From Your Facebook Cover Photo [VIDEO]

Remember a couple weeks ago when we talked about the changed guidelines of Facebook brand page cover photos? For those of you following the rules previously, you are now allowed to have text in your cover photo — even a call to action. But it needs to be no more than 20% of your photo. [...]

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5 Effective Call-To-Action Phrases

There’s a lot riding on creativity in marketing. You gotta be different. Stand out. Make them care about your brand. But all of that would be for nothing if you can’t close the deal. From content marketing to commercials, there’s always some command that brings the campaign full circle. After creativity comes a call-to-action phrase [...]

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