This article was originally published on Facebook.
If you’ve been paying attention to the marketing space, you probably hear one word very frequently.
Everyone is talking about their brand. Focusing on building their brand. Working with brands. Branding their business. Brand. Brand. Brand. (Jan Brady voice inserted here.)
It’s a situation of where a word becomes so overly used by an industry that it joins the infamous category of buzzwords. A buzzword (accordingly to Wikipedia) is “a word or