Advanced Archives - Amy Schmittauer | Social Video Marketing | YouTube & Social Media

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SSS 554 THUMBNAIL
Social Networking
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#RIPTwitter Algorithm Drama

What’s the deal with #RIPTwitter? Just another day in social media changing…

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Budget Cuts? The Marketing Tool You Should Never Cancel
Content Marketing
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Budget Cuts? The Marketing Tool You Should Never Cancel

You might be taking a look at your end of year expenses and decide to off-load a few of those fun digital marketing tools you signed up for before 2016. Great idea. Except one particular marketing tool should never be on the chopping block.

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Copy of Blab Image SA Podcast with Melanie Ash
The Social Authority Podcast
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76: From 100 to 1000 Email Subscribers with Personal Trainer Melanie Ash

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Being a personal trainer requires a lot of physical work.

However, it also requires focus and consistency, not only in training, but also in marketing.

Melanie Ash, of Melanie Ash Fitness, discusses how she focuses on her email marketing campaign to grow her business and how the Social Authority Membership Group has helped turn her business into a fitness powerhouse helping not only those close by in Columbus, Ohio (Amy’s hometown as well) but across the country.

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Blab Image SA Podcast with Vincenzo Landino
The Social Authority Podcast
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74: Leveraging Podcasting for Brand Awareness with Vincenzo Landino

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The world has become visual in more ways that we can imagine.

Snapchat has 6 billion video views daily.

Facebook video impressions continue to grow.

YouTube is more relevant now, than ever before.

However, an often overlooked aspect of it is the audio that accompanies the visuals. My guest, Vincenzo Landino, CMO of 52 Creative and podcast host of the Brand Boost Podcast, discusses the power and relevancy of this amazing format on brand exposure.

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Blab Image SA Podcast with Robbie Kellman Baxter
The Social Authority Podcast
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73: Best Practices of the Membership Model with Robbie Kellman Baxter

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In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie.

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SSS 498 Why Your Followers Still Don't Convert to Sales Savvy Sexy Social THUMBNAIL
Social Networking
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Why Your Followers Still Don’t Convert to Sales

Following all the tips and tricks to get more followers is just one part of the process. What if you’ve done that and they’re not converting to real sales in your business? Let’s talk about why that is.

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SSS 497 How to Get your Email Subscribers Hooked on your Brand.THUMBNAIL
Content Marketing
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How to Get Your Email Subscribers Hooked on your Brand

With all this talk about growing your email list everywhere you look (which, by the way, means you’re looking at great resources) maybe it’s time to consider getting those subscriber to actually OPEN the emails?!

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SSS 496 How To Make Vertical Video Cool On YouTube Savvy Sexy Social THUMBNAIL
Video Marketing
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How To Make Vertical Video Cool On YouTube

It pains me to say it, but vertical video is happening and we just might need to embrace it. On YouTube though? You should still repurpose those vertical videos right. Here’s how.

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SSS 491 Why Your Confirmation Page Sucks Savvy Sexy Social.Still002 copy
Content Marketing
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Why Your Email Confirmation Page SUCKS

Have you considered the user experience for your email confirmation page? This is why it SUCKS!

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Social Networking
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When Your Products Make Great Social Media Content

Brands love their products. Rightfully so. But when it is appropriate or, better yet, a home run to share products in the online social setting? This is my advice for doing it strategically and doing it well.

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