YouTube is an intimate place, especially amongst us creators of content. One of my YouTube buds is Chris Sanders. We met in person at VidCon in 2012. Because I had seen so many of his videos, I instantly recognized him when our paths crossed, and he immediately knew my voice. I’ve starred in one of his videos, and today he’s returning the favor by agreeing to share his nerdiness on The Marketing Lifestyle Show.
Today’s guest and I both grew up in the booming metropolis of Columbus, Ohio, yet really didn’t cross paths until we started hangin’ in social media. Recently we were on a podcast together and the host of the show basically dropped off and let us banter back and forth. That got me thinking: I should have Maria Ross on the Marketing Lifestyle Show. And so today, I have the pleasure of chatting with one of the top branding strategists and author of “Branding Basics for Small Business,” (the second edition includes a case study of me!) And by the way, she loves me so much that she has not one, but two special offers for my awesome listeners.
Feeling refreshed and ready for a new episode of the podcast, oh yeah except for the whole bronchitis thing. That’s what happens when you travel I guess. Because it seems to be happening more frequently to me. Old age? Ugh.
We’re engaging in a little Facebook Q&A today. No guest. I posed the question to my Facebook page that I wanted them to ask me anything. So brace yourself for that.
Two things I love are meeting people who have watched my YouTube channel and people whose channels I enjoy watching. I got to do both at the Social Brand Forum in Coralville, Iowa, where I was invited to speak. I met Adrian Brambila, aka El Tiro, dancer, motivational speaker and digital marketing expert. And somebody who has developed one helluva following on YouTube. I also love flattery, and Adrian called my show intellectual and said being on it was a career milestone. On today’s episode, Adrian and I talk about engaging with your YouTube audience, what it takes to have a video go viral, whether you need more than one channel, and the value of YouTube networks.
I’ve spent more time with today’s guest than I have my own family in the last few months. What makes that factoid really incredible is that Chris Ducker lives in the Philippines. Chris and I are two passionate entrepreneurs who have helped each other on several occasions. His book, Virtual Freedom, gave me some great input on how to use virtual assistants to build my business. He’s also asked me to be on his podcast and to speak at his amazing business conference next year, which you will want to hear more about because there juuuuuust might be a little surprise for listeners of The Marketing Lifestyle Show.