Snapchat may not have been my favorite in the beginning, but it’s certainly proving to be popular with the masses. Since I’ve changed my mind, I wanted to share why this social network is so popular and how you can think about your marketing strategy while using it to connect in a new way with your target online audience.
So you’re not sure what to do because your customers aren’t on social media? Lots of companies are targeting customers who are probably categorized as anti-social. But with so much reach with the big social media networks, there are still ways you can get through. Think bigger.