One of the main things that people use LinkedIn for is to search for business professionals in a particular niche. Optimizing your profile so that people actually see your name when they are looking for someone in your industry is extremely important.
What is your specialty? How do you want people to find you? You need to come up with this phrase and stick with it because it’s going to be strategically placed to optimize your profile.
Let’s say you are a Personal Financial Planner. Do a search for that exact phrase and see where you show up in the search results.
Okay, make a note of where you are now and we’re going to move you up. All you have to do is take the phrase “Personal Financial Planner” (or whatever your title is) and make sure it is in all of the following five fields: