YouTube is constantly making changes with the functionality of their platform and sometimes they get it oh-so-right! The introduction of InVideo Programming is proving to be a great asset to video creators by taking a random viewer and turning them into a loyal subscriber. So for Sexy Wednesday, I’m going over the features of InVideo Programming [...]
We’ve talked brand personality before here on Savvy Sexy Social, so to touch on that a little bit further I wanted to share a quick tip for how you can make your social accounts more personal right away. People don’t network with brands. They network with other people. So when they’re chatting on Twitter with [...]
You’ve probably heard me talk a lot about brand personality. It’s a really important aspect of developing the voice of your business as well as how to attract your ideal clients through likability. But I realized that even though we discuss ways to convey personality, we haven’t discussed exactly how to determine what it is [...]
I’ve had a lot of different ideas in a lot of different areas of expertise come up in my time freelancing of things I want to do. Things I want to love while making money at them. But I also don’t like having too many things to focus on. So is there some way to [...]
Michael Stelzner of Social Media Examiner was on a keynote panel with Lisa Brown of BlogHer and Deanna Brown of Federated Media Publishing. In this clip, he advises bloggers to identify themselves as publishers. Not only to be taken more seriously, but because bloggers really are publishers and the industry should be taken as seriously. [...]
I love my Twitter account. I love chatting. I love posting pictures. I love sharing great posts. I love marketing my blog. But my personal brand is a little complicated, you see. Savvy Sexy Social is only a little bit of who Amy Schmittastic is. What I do to make money plays a role in [...]
Today you will notice significant changes on Savvy Sexy Social. Since March of this year, when I launched Triple S, I have not been in love with what I saw. There was always something I wanted to tweak. Make a little nicer. Improve upon. But the theme I was using and had built my branding [...]
Panel at SXSW 2011 with Adam Lavelle.
Three great clips featured in this video where branded entertainment is #winning! Notice how the brands’ names aren’t pushed at all/as hard as the entertainment that the brand made possible. Sometimes it’s just best to own great material and let it be awesome.
I just HAD to share this clip of Gary Vaynerchuk that I sent out last week to my super cool newsletter subscribers. (They get to see some pretty cool stuff… like me actin’ a FOOL!) Last week, Gary discussed the humanization of brands during his session at SXSW 2011. Prepare to hear it like it is… [...]