You can definitely tell a business and their social engagement smarts when you see how they react in a crisis. Whether typical, every day crisis management skills or approaching something they could never have planned for. If they know what they’re doing, they can come out on top. I was reminded of this while watching [...]
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How to Tweet Your Way to Social Suicide
Spoiler Alert: Relate a national tragedy to your super cool product. You’ve no doubt heard about the terrible movie theater massacre in Aurora, Colorado that happened last week. Well, apparently CelebBoutique‘s community manager had not. As you can see from the tweet above, the fashion retailer shared a link to one of their products that was [...]
How To Deal With Comment Trolls
They’re creepy and angry, looking for online content to bash. They don’t see the good in anyone, only the wrong. They’re only comfortable in their own environment, usually a dark room with a Wi-Fi signal. Comment trolls. Scaring businesses from blogging since 1999. But have no fear because these creatures are actually totally harmless. And [...]
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SNL Skit Exposes Comment Trolls’ Personal Issues
If you tuned into Saturday Night Live this weekend, to watch Melissa McCarthy from Bridesmaids host, then you saw this fantastic skit that shared an issue that really hits home for a lot of bloggers and businesses with a presence online. The Comments Section is a talk show where the host discusses the troll-like comments that [...]