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new years

Are You Benefiting From New Years Marketing?

By on January 4, 2012 in Social Media, Strategies

You know how you’re seeing so many commercials for fitness equipment and gym memberships at the beginning of this new year? So many blogs and websites are telling you how to maximize the relief and excitement of a new start. Lots of advice to go around. How are you benefiting? Have you thought about how [...]

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ashton kutcher

Outsourcing social is not the way, Ashton. [VIDEO]

By on November 14, 2011 in Social Media, Strategies, Triple S, Twitter

Ashton Kutcher, movie/television star and social media mogul, has recently been in the news for deciding to “take a break from Twitter” and outsourcing his presence to members of his production company after he was too quick to tweet about his disappointment in the firing of Joe Paterno from Penn State. Although Ashton made an [...]

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How To Maximize the Engagement of Your Audience

By on November 7, 2011 in Engagement, Social Media, Strategies

My friend Srinivas Rao of BlogCast FM and The Skool of Life spoke at a great session last week at BlogWorldLA called How To Maximize the Engagement of Your Audience. This is a hot button issue with brands and businesses because of how difficult it is for them to look at an audience and not be [...]

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Size Doesn’t Matter

By on August 26, 2011 in Guest Posts, Social Media, Strategies

Editor’s Note: This post was written by guest blogger, Carolyn Maul of Savvy Socialist. Or does it? The social media world seems to have a major hang-up when it comes to size. Er, size of the business, budget and resources, that is. Most people are operating under the impression that, when it comes to social strategy, [...]

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