Category : Public Relations

Blogging, Public Relations

A Blogger Outreach Strategy for Brick & Mortars [VIDEO]

I was fortunate enough to be invited by a brand to join some bloggers for breakfast at their store. It was an intriguing offer and I learned a lot more than the awareness they were probably looking for. I thought this would be a good strategy to share with you here, especially the brick and mortar shops looking to expand their reach.

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Networking, Public Relations

Start With Who You Know

We all have to start somewhere.

And just like they always say…

It’s Who You Know.

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Books, Public Relations

How NOT To Promote Your Book

There was one particular incident that happened to make me want to help authors sell the crap out of their books.

Story time.

I got a call that there was a package for me in the lobby of my apartment building. I was curious because I wasn’t expecting anything (although I do have Amazon open constantly in Google Chrome… dangerous that whole ‘Buy Now with 1-click’ thing), so I headed down to check it out.

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