Oh the joys of blogging. How lovely is it that you get to publish your own articles about absolutely anything you want? You spend time, money, blood, sweat, tears, all of it on this little website that your mom and a few other are reading. But where the return on investment? When is it all [...]
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You’re Not Doing It Right Unless You’re Pissing Someone Off
First of all, don’t take that title literally if you’re a brand trying to find a way to engage your community. This statement does not apply to you. I’m more talking about how you approach having a personality in what you do for a living and how you handle yourself and your opinions. Okay? So [...]
5 Amazing Videos About Social Media ROI
Return on investment is not a subject to hide from when it comes to social media, but sometimes it’s a little more difficult to measure, prove, and explain. Check out these 5 videos that will help you prove the ROI of your presence, besides just the counting of all your friends and followers (because that’s [...]
Weighted Dice: Google Conceals Search Query Data
As the leader in Internet search, Google prides itself on being able to deliver the best, most relevant search results. However, Google has gotten in trouble before for wielding too much power. There is a fine line between Google suggesting what they believe their users desire and forcing them to view selected content. Internet marketing [...]
Social Influence Measurement :: Back to the drawing board
Social measurement is a giant pain in the rear. But if you are marketing online, you gotta measure. There’s ROI to account for. Progress to reach. Measurement is the only way to make sure your social activity isn’t going to nothing. So wouldn’t it be cool if there was a tool that measured me ability [...]
The Right Way To Approach Social Media ROI
Return On Investment. Such an interesting topic in the world of social media and business. I can say that first hand because that’s quite obviously one of the first questions I get from prospective clients. ”What is the average ROI for that platform?” “What kind of return have you seen from your other clients?” “This sounds [...]
Why Danny Brown is NOT an Influential Shepherd – The Klout Debate
Klout is one of the most controversial and yet extremely convenient ways to measure social media presence on the internet today. There have been plenty of arguments as to why Klout is the best, why Klout sucks, why Klout is completely inaccurate, and why Klout is a stupid program that can be gamed to get [...]
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Facebook Comments = Success!
With every post you think about putting on Facebook, you have to really think about how it’s going to be received by you audience. Your decision will dictate the likelihood of response as well as future loyalty. Social Media Explorer does a great job of covering all the important aspects of a successful Facebook post [...]