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How to Find Your First Facebook Likes [VIDEO]

A lot of small businesses who approach me about how to use Facebook are ones who don’t have any likes. Are just getting started and don’t know how to organically grow. Now, I don’t like to add weight on the “we need more likes” conversation (and believe me, I harp on that in the video) [...]

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MORE Blog Comments Please [VIDEO]

I got a great question from Mary via email (she’s an Elite, of course) and I wanted to share my answer with all of your. Blog comments are obviously one of the first signs of an active community on a website, but how important are they really? Watch MORE Blog Comments Please: Mary asked: “I [...]

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What Facebook Ads Really Get You [VIDEO]

A very popular channel on YouTube that likes to expose the truth of things recently uploaded a video about Facebook Ads and their actual effect on a brand page. I thought this was a briliant representation of what’s happening and so I’m sharing those feelings with you for this Social Thursday episode. If you’re wondering [...]

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Flock to Unlock for More Retweets [VIDEO]

Encouraging more retweets of your Twitter content is a great way to increase engagement with friends of your brand. But it’s not so simple as just asking for it for no reason. Just like with everything else, there needs to be some incentive for your audience to follow your calls-to-action. So for Social Thursday we’re [...]

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iPhone Photo Apps That Increase Engagement [VIDEO]

Many businesses, both small and large, are using iPhones and other smartphones to share photos to their social networks. It’s easy, convenient and best of all there are so many apps that you can download to get your photos social media-ready so you present the most engaging product possible. Since I’m not as familiar with [...]

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How to Build a Community by Engaging Others’ First [VIDEO]

You know what’s fun about digital events like #SSSVEDA and others? Anyone can join and it’s all so much fun. People meet each other through their contributions and relationships are made. This is not just a great opportunity just just anyone. Brands can get in on this too. But that doesn’t mean you have to [...]

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Get the Most Out of Behind-the-Scenes Sharing [VIDEO]

I was inspired yesterday by all the social sharing that went on at the set of Columbusland episode 3, a Vlog Boss Studios project. So I thought today would be a good day to talk about how to get the most out of the behind-the-scenes social updates I’m always telling you about. Because if you’re [...]

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Why You’re Rejecting Blog Comments (And How To Change It)

A blog can be a really lonely place. You’re putting your thoughts and opinions in writing for the Internet to read and when no one talks back it feels like you never really said it out loud in the first place. It can be pretty heavy on the self-esteem of a new or low-traffic blogger. [...]

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How to Be Social In Times of Tragedy

It’s been a really long weekend. I’ve had CNN on since Friday morning. I’ve been by the television for every live press conference, vigil and speech from the Governor of Connecticut and the President of the United States. Our country has suffered 27 tremendous losses and the need for information and understanding keeps me and [...]

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Building Conversations Around Social Trends [VIDEO]

*Due to uploading issues this week, Triple S Tuesday is on Wednesday! Sorry for the delay!*   Starting a conversation online can be its own daunting task. Most of us call that writer’s block. But with social media being the go-to source for trending topics around the World, the savvy marketer’s do their research of [...]

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