Archive | Content Marketing RSS feed for this section

When Should You Publish Your Videos [VIDEO]

I often get the question ‘why did you opt for Tuesday-Wednesday-Thursday schedule for the Triple S?’ I get why people are wondering because you don’t see it often, but I have a great reason. Because I said so! lol Spoiler alert. Tune in for more details. Watch When Should You Publish Your Videos: Referencing a question [...]

Read full story · Comments { 0 }

Why You Need Content Structure [VIDEO]

It’s been a year since we changed our video editorial calendar here at Savvy Sexy Social to three themed videos per week, a huge contributing factor to the tremendous growth we’ve seen in that time. I thought it would be a great time to reflect on that decision and talk about why it would be [...]

Read full story · Comments { 2 }

Effective Editorial Planning for 2014 [VIDEO] (And a free download!)

Since everyone is in planning mode for their new year, I thought this would be a great time to share my editorial planning guide for you to consider for your on online media execution. More on how I strategize this plan on this week’s Social Thursday. (Free download is at the bottom of this post!) [...]

Read full story · Comments { 8 }

Holidays: The Most Theme-able Time of the Year [VIDEO]

Content marketing is all about making people feel the need to act. And you do that by making what you do and sell sexy. It’s tough sometimes, but there’s a fine art to it and it works for most every industry. But we all do reach that point where we’re tired of strategizing ideas becuase [...]

Read full story · Comments { 4 }

What is Content Marketing? [VIDEO]

There’s a little confusion of what content marketing actually is. We know it has something to do with all this Facebook  and blogging stuff that people are doing and we know we need to be a part of. But other than that, the story stops. To really represent your brand online effectively, you need to [...]

Read full story · Comments { 3 }

Headlines: No Fluff. Only Value. [VIDEO]

Headlines. So important in content marketing. And yet, so many people don’t spend any longer than a couple miliseconds on deciding what to write in the field. Silly mistake. Tune in for Sexy Wednesday to upgrade your your titles so not only is it sharable, but worth clicking on in the first place. Watch Headlines: [...]

Read full story · Comments { 0 }

Elevate Your Brand with Free Content featuring Marlee Ward [VIDEO]

I’m very excited to have a good friend of mine, Marlee Ward, chatting with you on the show today. She’s is a business genius and is going to be increasing her video presence as well. So more awesomeness for you to watch on YouTube! Holla! Anyway, today she wants you to think about how sexy [...]

Read full story · Comments { 0 }

3 Ways to Repurpose Content [VIDEO]

It’s pretty daunting to be coming up with new and engaging content all the time for your audience. So today we’re going to talk about ways to repurpose content to make something fresh to share. Watch 3 Ways to Repurpose Content: 1) Create a most popular/recap post Whether you’re looking back on your previous content [...]

Read full story · Comments { 5 }

Wanted Content vs. Commercial Content [VIDEO]

When I introduce the idea of content marketing to a client who is learning what they should be doing to attract an audience online, there are a few that get a little bit confused about what that content is supposed to be. It may seem like an invitation to talk about what your business has [...]

Read full story · Comments { 0 }

Twitter Lists: A Content Metric

When you’re marketing a brand online, a very important part of the process is making sure your audience is actually receiving you the way you’d like to be. Even if you think you know exactly what people know you for via the information and help you provide, it’s always interesting to know as a content [...]

Read full story · Comments { 2 }