Author Archives: Sara Lancaster

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Sara Lancaster is the website content writer behind No. 2 Pen, a Denver web-marketing agency.
Branding & Design
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Don’t Settle on a Crappy Website. Make These Simple Fixes.

You settled on your last boyfriend. You settled on watching “House Hunters” last night. You settled on canned cranberry sauce last Thanksgiving.

Can we all agree to stop settling? Let’s especially stop settling on the things that matter most, like our websites. If you’re with me, then let’s all agree to spend a few minutes every day making the following small fixes to our web content and design instead of trying to sell with a crappy website.

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Content Marketing
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How I Failed At Marketing My Ebook (And What I Did Right)

Editor’s Note: This post was written by guest blogger Sara Lancaster. Learn more about her in the bio below this post.

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sharp blog content sara lancasterEarlier this year I wrote my ebook 103 Ways to Create Sharp Blog Content and offered it for free online. I had three goals for the book: build links, attract new clients, and reach 5,000 downloads.

I’ve reached the first two goals, and I’m more than halfway to reaching the third goal, despite a few failures.

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