Business can be crazy. The number of things you can do to better your business, both inside and in your marketing, is overwhelming. Ideas come along and they seem like a great thing to go after. But every idea is a new project waiting to happen. And when you’re bootstrapping, or even if you’re not, you need to put projects and new ventures through the ringer before you decide to say yes.
These are the 3 questions I ask when first vetting a new project before it can start.