Author Archives: Katherine Salt

Katherine Salt Visit Website
Katherine Salt is a marketing professional who specializes in social media training and consultancy. Katherine regularly runs free webinars helping businesses improve their online marketing. She lives in the island of Jersey near the coast of France and has a healthy collection of frequent flyer miles.
Facebook
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3 Reasons To Stop Facebook Advertising Now

Editor’s Note: This post was written by guest blogger, Katherine Salt. Learn more about her in the bio below this post.

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stop signsYou have consistently been investing your dollars to show your wares on Facebook. But if you aren’t seeing a return, or are paying a small fortune for every click it could be time to throw in the towel. So what is all the fuss about Facebook advertising when it doesn’t seem to work? Well I’ve come up with 3 reasons that it’s time to stop your Facebook advertising campaign RIGHT NOW!

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Networking, Social Media
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Get Your Event Online To Guarantee Offline Success

Editor’s Note: This post was written by guest blogger, Katherine Salt. Learn more about her in the bio below this post.

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Social media not only helps you start conversations online but and important element of it is enhancing relationships offline, especially in terms of event planning.

By adding a digital component to your events you can:

  • reach a wider audience,
  • engage with your attendees before and after the event, and
  • generate buzz increasing attendance and ensuring a memorable event.
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Social Media
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5 Reasons Why Social Media Doesn’t Work For You

Editor’s Note: This post was written by guest blogger, Katherine Salt. Learn more about her in the bio below this post.

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You’ve set up your Facebook page, started tweeting and even had a go at this blogging malarkey! But have you been inundated with more business? Has the merry ring of the cash register become nonstop?  No? What you’re kidding me? Seriously this must mean social media is a waste of your time. Better rush back to advertising in the local paper or on the radio station and you can confidently sit there and say you tried but social media just doesn’t work for your business.

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E-mail Marketing
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5 Secrets to Building an Email List From Scratch:

Editor’s Note: This post was written by guest blogger, Katherine Salt. Learn more about her in the bio below this post.

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the plan buy yachtEmail marketing rocks! Well according to my last post here on Savvy Sexy Social. But you need a list of people to send your informative, engaging and highly valuable missives to.  Generating a list of contacts to email to can be a daunting task and it’s easy to try to look for some quick fixes like downloading all your contacts from Linkedin, importing your personal address book, or horror of horrors buying a list! It’s a common misconception that the more people you have on your list the better and there is an intrinsic value to each email address. If only life were so simple.  If that were the case, you could then just start

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E-mail Marketing
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5 Reasons Email Rocks

Editor’s Note: This post was written by guest blogger, Katherine Salt of MarketingMy.

We’re constantly being bombarded with articles, news stories and people like me proclaiming the huge advantages of using social media for your business. Not only to grow your customer base but to build relationships with the ones you already have. It’s easy to forget about e-mail. So many of us are deluged with e-mails each day which barely get read. It can seem to be a pretty futile exercise investing time into an e-mail marketing campaign, however I still get my best results with e-mail marketing. I’ve even achieved a return on investment of 4000 to 1! E-mail may not be the new kid on the block but these are my 5 reasons why e-mail still rocks.

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