In high school, I can remember learning about the word “marketing” and deciding without a doubt that I wasn’t going to have any part in it for my professional career. I thought of pushy sales, soapbox preaching and lame products. ‘Why would that be something anyone wants to do with their life?’ I wondered.
And yet, here I am. Not only working in the marketing profession, but living, breathing, teaching and loving it as a self-employed consultant. So what gives? What changed so much that my opinions have made a complete 180?
Social media, that’s what. Communications is far and away what it used to be. The last 10 years have been a pivotal moment in time for how things are changing with the way people connect. We are all each other’s peers and being whatever you want to be has never rung more true. I’ve been fortunate enough to grow up with these technologies of social media and video, embracing the fast changes every step of the way, and that compelled me to grow a business around it. Passion, meet opportunity.
Marketing isn’t something we do. It’s something we are. It doesn’t matter if you’re a big company, a small blog, or just a human being. We all somehow market ourselves to those around us. Social media and the Internet have made this increasingly easier for anyone to spread their message. I can’t get enough of it in my life whether I’m sharing about myself, my clients, or just any brand I think deserves some extra attention. So I was inspired in 2011, to spread the message of social marketing with this blog.
Savvy Sexy Social is a resource for anyone from small brand to big business to understand new media marketing and how to implement for your own scenario. But marketing isn’t just a department in your company (or for many of you, that naughty item on your to do list). It’s a lifestyle. How you present yourself, run your business, talk to your connections, share your ideas, live your dream. It’s your culture and it’s all marketing.
I want to help you show off that fabulous personality your audience wants see. With tips and advice from everything in social media tools and implementation to better business practices to helping you live the lifestyle your brand needs to succeed. I don’t have all the answers and I’m taking my journey along with you. But I have a lot to share and if you’ll let me, I know you’ll feel more confident to come along for this really amazing ride.
Thank you for joining me here at Savvy Sexy Social: The Marketing Lifestyle Blog. I look forward to learning more about you in the comments section.
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About Amy Schmittauer
Amy Schmittauer is President and CEO of Vlog Boss Studios, parent company of Savvy Sexy Social. In addition to blogging here, Amy helps businesses create a strategy to organically grow online presence and social relationships through media outreach, content creation, and editorial planning. In addition to strategy consulting, Amy is a video content creator working with brands to develop interesting informational vlogs (or “video blogs”) to share with their audience. Think small-scale video production: professional, but more personal. Handling everything from scripting, personality, editing, and production, working with her to develop your video content is an effective way to outsource while also create a partner for your brand.
Many who meet her are disappointed to find out her last name is actually not Schmittastic. But she is also very well known for always having a video camera in people’s faces, mostly her own. Highlights of her personal vlogs include meeting her favorite Youtuber, kicking off the Fox Road Trip in LA, and describing a run-in with American Idols in her hometown. In addition to tuning in to the Triple S Daily episodes on Savvy Sexy Social, you can follow along by subscribing to her personal Youtube channel or checking out The Schmittastic Vlogs.