My name is Amy and I’m a video blogger turned personal branding and content marketing coach. My stomping grounds are in my hometown of Columbus, Ohio. Midwestern born and raised.
How I got here
I was pretty sure early on that I wanted to work in politics. Law school was even the plan for awhile. I went to The Ohio State University for Political Science and while taking classes decided to take a secretarial position at a prestigious Columbus law firm in Columbus to start getting used to the environment. Especially since it seemed no one was getting jobs at the time.
I hustled for a promotion to assist the best fundraiser in the state of Ohio who came to the firm to start the public policy sector. During that time I helped him direct the most successful fundraising event for the Ohio Democratic House Caucus in Central Ohio and the second most successful in the state. But even after many more successful events for the likes of Governor Ted Strickland, Senator Sherrod Brown and other national and state officials, I discovered that my true passion was pursuing new media.
When it was time, I left the firm. It was really hard for many reasons but mostly because I knew it was my safe route. It was exactly what I planned for and the perfect job for that plan. But when you feel in your heart that something isn’t right, I just don’t believe there is a safe route at that point.
February 2011 was when I made the jump although I’d been working for about 2 years prior outside of the office and during my vacations to start diving into, studying and understanding this space. I knew I needed to go out on my own because it just felt right. I was either going to sink or float and I needed to know which one ASAP so I could move on to plan B if needed. But I haven’t needed it yet.
What I do
I own a company called Vlog Boss Studios which is a digital marketing consultancy with a focus in video content. I’m passionate about video and I knew that was the upper hand I brought as an aspiring thought leader in the space and its served me well. Both as a platform for me and my clientele.
The companies that come to VBS are ones who know they need to make a personal connection with their audience. There’s no better way to do that than with an original content plan and a video camera. YouTube has proven to be a powerful way of delivering your message, especially when you look at what its done to create a new era of celebrity. An on camera experience is an amazing opportunity to let people in.
Any potential client that reaches out to VBS goes through a series of hoops before we decide that you are a good fit to work with us, one of them being a pre-client survey. It doesn’t take long but it helps everyone, both us and the client, make sure we’re on the same page about the goals of the online campaigns and how we’re going to get the work done. I mention this because it’s really important to me to only bring on the right clients for our work.
Why you should hang out at Savvy Sexy Social
Marketing isn’t something we do. It’s something we are. The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world!
Being personable, even as a brand has never been more important than it is today. Identifying your brand personality and allowing it to connect with your audience is a powerful first step in a successful business.
It doesn’t matter if you’re a big company, a small blog, or just a human being. We all somehow market ourselves to those around us. Social media and the Internet have made this increasingly easier for anyone to spread their message. I can’t get enough of it in my life whether I’m sharing about myself, my clients, or anyone I think deserves some extra attention. So I was inspired in 2011, to spread the message of social marketing with this blog.
Savvy Sexy Social was my first opportunity to have an outlet as a brand new full-time entrepreneur. I wanted to share my ideas and advice with the world in a way that would stand out, thus, the quick, consumable video content that helps brand learn how to live the marketing lifestyle without the usual talking head feel. Or at least that’s what the blog really is if you break it down.
You’ll see more about how we do things at Savvy Sexy Social on the Start Here page if you want to get acquainted but the main reason you should stick around is just to remind the instinct you’re having right now, as you read this, that you’re on the right path. You know there’s a better way to reach your audience and that’s why you’re here. You’re willing to try. You’re willing to measure. You’re willing to be the very best version of you and your brand as you speak and listen to your audience online. And I want to help you. That’s what this blog is all about and I promise to keep bringing the goods if you promise to keep executing.
If you think that’s you, then I highly suggest Amy’s Elite, my email updates. That’s where those who are serious about business growth through online communications hang out and have a more personal connection with me. I have an open email policy (that’s what I said… OPEN) so that’s where it all starts: