How Many Words Will Increase Facebook Engagement?

Want to increase your Facebook engagement (organically)? I don’t blame you. Well it’s time to rething how many words you’re using in your status updates. Turns out, people aren’t reading them!

It’s amazing how many characters Facebook will give you in a status update to tell your story. So many that it makes brands think they can go on for days about the explanation of a photo, link or whatever they’re posting along with it. How complicated!

I used to say that you really need to limit what you’re saying in every update to about what you would expect to see in a tweet. Because if they’re not going to read more than 140 characters on Twitter, why would they on Facebook?

Well it turns out, the sweet spot on Facebook might be even more simplistic than that! Since I recently decided to test out one-line teasers on Facebook status updates, I’ve seen a really great increase in organic engagement on the social network.

When you keep it simple, you’re just more likely to be seen. You’re more likely to have action taken. When people have too much to work with, they don’t work with it at all. And that’s includes reading.

Just think about it. If you didn’t feel like reading something that’s a paragraph, but you wanted to like the image that came with it, maybe youl would just admire it and then refrain from doing anything out of fear that you might like something inappropriate that’s in the text. Seriously. The laziness factor is high there, but so if your expectation of how long someone needs to take to read something when they just want to like and then move on!

Keep it simple and you’ll see your Facebook environment change for the better as well.


  1. Excellent advice, Miss S and I (usually) like short & simple but (strangely enough!) I’ve found that some of my wordIER posts get more LIKES and comments. Hmmmmm. 

    Keep up the good work and keep doin’ what you do. =)

  2. Paul Darren Everton

    Totally agree, people are lazy and you have to simplify your content to grab there attention. 🙂 Been putting this into practice myself …

  3. Ronald Earl Wilsher Thank you Ronald! I definitely could see how those posts would be popular if that’s what your audience has liked and come to expect. Is that happening on a personal page or a brand page? Sometimes that makes the difference too.

  4. ChasaParvin

    But  I love reading! I actually get tired of baby pictures… and animal abuse pictures.  I wish people would post things that were worth reading actually.

  5. I think short or long could work depending on the person. Mike Rowe, for example, always writes very long Facebook posts. But they are always well written and engaging. I think I read almost every one of his.  Of the other hand, a guy I follow from law school is always wayyyyyyy too long winded.  I think it’s a good idea to experiment and see what works best for you, as you have done. Keep up the good work!

  6. Totally get that. It definitely can work if that’s what your audience has come to know and expect from you. For those who don’t get any engagement yet try it are not going to do well. And I’m referring to brand pages on this level. Not personal.

  7. Third sentence, above video intro blurb… “Well it’s time to rething
    how many words…” Should be “rethink.” (I hate it when my typos end up
    hang out forever, so just a quick heads up 🙂

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