Why Posting Social-to-Social is a Bad Idea [VIDEO]
Content Marketing, Social Networking, Video Marketing
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Why Posting Social-to-Social is a Bad Idea [VIDEO]

I talk to people every single day to see if my company would be a good fit for them to bring in to improve their marketing strategy and sales funnel. I spoke with someone today that brought up a great point and misconception about social media posting.

Why Posting Social-to-Social is a Bad Idea

I see a lot of people sending updates to their followings all the time:

Hey Twitter! Follow me on Facebook!

or

Hey Facebook! Check out my gallery on Tumblr!

And stuff like that. You don’t have to use so many words as those but linking from one social network to another is a little bit silly. I mean, think about it.

Did you join social media to get more likes on all your other social media? No! You joined to get more business, right?

There may be some instances where social-to-social makes sense, but you better come up with that reason and stick with it when it is the case because the overall rule here is that it’s not a good idea.

Do you think Facebook prioritizes any posting from another social network (other than the ones it owns like Instagram?) No. So when you auto post from Twitter or post a link to Pinterest, it’s just not going to make it on the newsfeed.

You need to treat all social networks as they are: different.

Only then will you realize that when you treat an environment the way it should be, as its own version of a cocktail party, you’re much more likely to get something out of it. You gotta give first, but it’s very possible to receive.

Stop worrying about making the process all about moving Facebook likes to Pinterest follows or whatever your current formula is. You’re actually making it really confusing for your potential customer to find out more about buying from you.

Have a website. Send them there. Have an email list. Connect with them there. These are all entities that YOU OWN AND CONTROL. Unless the Internet explodes, you’re good. Why wouldn’t you want to control the experience that your followers have once they’ve decided you’re worth following more regularly?

What’s your social media funnel? Where is your #1 place to send people once they’ve started following you on social media?

Amy Schmittauer Visit Website
Amy Schmittauer is a video authority coach, public speaker and host of Savvy Sexy Social, a video series for people who want to create an amazing brand platform through video and social media. Amy writes, hosts and produces the show which has an archive of more than 600 episodes. Impacting businesses in almost every country in the World, these advocates have helped the YouTube channel amass nearly 3 million views, contributing to Amy’s portfolio of work on the platform totaling over 10 million views. She is an internationally-acclaimed public speaker and edutainer, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World.
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5 comments
BrantBell
BrantBell

Great reminder of a very troubling issue. Redirection = misdirection. Both are bad!

William V. Borkowski
William V. Borkowski

I try to create new content for each SM, but a lot of times I cross thread from G+ to twitter/facebook. But never do I ask people to like me on facebook from G+ or twitter from facebook. That really gets on my nerves. I mean I am already following you on G+ why do I need to do the same on facebook? Just create your content for those who are following/circling you already on that SM.

Ronald Earl Wilsher
Ronald Earl Wilsher

VERY good point, Miss A. I've made this mistake in the past but no more. Thanks for the reminder and keep doin' what you do. Gooooood day! =)