Glam Expert Dawn Del Russo on Creating Fabulous PR for your Brand
The Social Authority Podcast

4: Glam Expert Dawn Del Russo on Creating Fabulous PR for your Brand


Dawn Del Russo is one of my oldest YouTube friends. We have grown on the platform together, but used the opportunity for many different ways of growing awareness of our brand. In this episode, we talk about how she absolutely rocks PR to let the world know that she knows her stuff about fashion and lifestyle.

LISTEN: Dawn Del Russo, The Marketing Lifestyle Show ep. 4

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Tweetable Moment:

Dream your dream. Live your life. And look glamorous doing it.

Tweet it!


Social Media News:

Check out Swarm App from Foursquare.


About Dawn:

Today our guest on TMLS is TV fashion and lifestyle expert Dawn Del Russo. She is a spokesperson, author and YouTuber about all things fabulous and fashionable about living your life. Dawn has been featured on air for E News, CBS, NBC, Inside Editon, Martha Stewart Radio and has had her fashion tips printed in publiccations national and internationally including InStyle, Cosmo, Real Simple, Life & Style and US Weekly magazine. She also recently participated as a top stylist on Glamour Magazine’s hit show “Dress to Kill.”


The Chat:

Dawn’s YouTube Channel

Shoot The Schmitt episode with Dawn

#StyleChat on Twitter

Help A Reporter Out (HARO)


Rachel Zoe


A First Thing:

Hiring a PR Firm to help grow influence with respected journalists who need the opinion of a fashion stylist has helped Dawn grow her TV appearances so that she has become the default person to call for future opportunities from those people after showing up on time and doing an amazing job the first time.


A Big Thing:

Sharing short-form videos and even shorter form videos on platforms like YouTube and Socialcam has given Dawn a platform to share her outfits of the day and fashion styling advice, increasing her styling clients and her portfolio to be able to speak on any of these topics in an expert standpoint.


Book Recommendations:

Dawn’s Book on Amazon

Do Cool Shit by Miki Agrawal

Untethered Soul by Michael Singer

Find Dawn:







More Episodes:

Visit for all the episodes of the show.

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Amy Schmittauer Visit Website
Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. Connect with her on Twitter.
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Wonderful to be on the show and share a little business insight :)