TMLS 4: Glam Expert Dawn Del Russo on Creating Fabulous PR for your Brand
Dawn Del Russo is one of my oldest YouTube friends. We have grown on the platform together, but used the opportunity for many different ways of growing awareness of our brand. In this episode, we talk about how she absolutely rocks PR to let the world know that she knows her stuff about fashion and lifestyle.
LISTEN: Dawn Del Russo, The Marketing Lifestyle Show ep. 4
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Today our guest on TMLS is TV fashion and lifestyle expert Dawn Del Russo. She is a spokesperson, author and YouTuber about all things fabulous and fashionable about living your life. Dawn has been featured on air for E News, CBS, NBC, Inside Editon, Martha Stewart Radio and has had her fashion tips printed in publiccations national and internationally including InStyle, Cosmo, Real Simple, Life & Style and US Weekly magazine. She also recently participated as a top stylist on Glamour Magazine’s hit show “Dress to Kill.”
A First Thing:
Hiring a PR Firm to help grow influence with respected journalists who need the opinion of a fashion stylist has helped Dawn grow her TV appearances so that she has become the default person to call for future opportunities from those people after showing up on time and doing an amazing job the first time.
A Big Thing:
Sharing short-form videos and even shorter form videos on platforms like YouTube and Socialcam has given Dawn a platform to share her outfits of the day and fashion styling advice, increasing her styling clients and her portfolio to be able to speak on any of these topics in an expert standpoint.
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Visit MarketingLifestyleShow.com for all the episodes of the show.