Everyone wants to know if they need to be on every social network. Well, as you’ll learn in today’s video, there’s a way to at least make sure you know what conversations are happening on other networks even if you aren’t prioritizing it as a major venue for your online marketing plan. Today’s example for this is Pinterest.
Watch Find Your Fans on Pinterest:
Like on Twitter, Pinterest allows you to do a pretty specific search through the social updates. And this comes in really handy when you’re trying to figure out if people are talking about you.
What’s nice about this is that you can find out what people are saying and be engaged with them in the space where they have having this conversation without the social network as a whole being a huge platform for you in regards to time and resources. You probably want to have a profile and make it look like you have a lot going on, but the engagement can be the biggest part of your contribution on an as needed basis.
Breaking this down, if you go to Pinterest but instead type the URL: http://pinterest.com/source/yoururl.com and add your website to that last section, it will pull up results that are only pins that have oroginated from content on your website or a website that you’re searching for.
How much better does it get when you’re trying to learn how to engage people who like what you do than to go to a social network full of people’s inspiration boards and find out who is talking about you in that context? Hello! Invitation to engage!
But what’s even cooler than this, if you’re not making time for Pinterest on a daily basis, you can still stay up to date on this type of information with a 3rd party tool.
Pinalerts.com does exactly what their name says. And exactly what you read about. They will let you know who and where the pin is located of someone who has mentioned something from your website.
Pin Alerts alerts me on a daily basis of the Pinterest activity that’s happening from content on my site, because that’s the timeframe I requested, and then when it comes in and I’ve allocated time, I go to each of those pins with my account and thank the person for sharing my stuff. It’s that simple! And even better, comments are not quite as widespread here as likes and repins are so you will definitely be noticed by doing this.
A really simple way with a lot of free help to stay engaged on another platform without spreading yourself too thin. Especially if you’re trying to decide whether it should be a social network you need to put a little more work into.