Matthew Santoro is a guy who has really found his niche on YouTube. The last year has been such a tremendous growth pattern for his channel of amazing facts, that he’s grown his subscribership by at least 25% since we recorded the episode a couple weeks ago and likely another double digit increase before I can hit publish on this! It’s astounding and he shares with us on The Marketing Lifestyle Show how this steady loyal growth along with a well executed structure and niche made it happen.
LISTEN: Matt Santoro, The Marketing Lifestyle Show EP. 3
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As long as I stay authentic and remember where I came from, that pretty much guides me.
If you can get people to be an advocate of your brand, you’re laughin’.
YouTube is Dead: Time to Face Reality <– a video of a time when Matt thought he should quit his passion
A First Thing:
You have to be willing to hustle. Wanting it and building the foundation on great hustle is what you need or you’re never going to make it. Wanting fame is the wrong way to look at it and it won’t be enough to motivate you. At the end of the day you need to love doing it.
A Big Thing:
So many people that Matt looked up to on YouTube have ever responded back to him through social media communications. Some of them, Matt has met in person and even exchanged hugs and they still are unresponsive. These people are now Matt’s blueprint for what NOT to do. He’s now surpassed some of these people in YouTube subscribers and that’s in large part to the engagement level Matt has with his audience, waking up every morning to a stream full of tweets to respond to and an active comments section.
Book Recommendations (you’re welcome, Gary!):
Jab Jab Jab Right Hook by Gary Vaynerchuk
Crush It by Gary Vaynerchuk
Thank You Economy by Gary Vaynerchuk
Visit MarketingLifestyleShow.com for all the episodes of the show.