So many people want to start an interview series of some kind and they make the BIGGEST excuses about how they’re different. I’m over it. If you really want to be the best interviewer, there is one piece of advice that will make you happy, your interviewee happy, and best of all, your audience happy.
Interviewing is an amazing way to meet new people while also offering them value while you’re at it. But in order for it to actually work in a networking way as well as work in a great content strategy way, you need to step up your game with a little advice I have for you today.
I’ve noticed a lot of new shows whether it’s a web series or a podcast on iTunes say stuff like “we’re going to talk to people you don’t usually hear from” or “this is not going to be like every other interview you hear”. Hardly any of them mean it and it’s honestly just a cop out from what would actually be the most valuable thing they could do in their position.
ASK BETTER QUESTIONS.
It’s amazing what you can do when you keep your audience in mind and find ways that anyone could be relevant to them, just by knowing the right questions to ask about the journey they’ve been on. The best way to do this is to put yourself in your audience’s shoes. Maybe you were once in them? When you start thinking that way and stop just going to the basic questions like…
“Hey! Tell us about how you got started!”
I mean seriously?! You’re basically saying you didn’t do your homework. Why not do all that before hand and provide the information for people that don’t know, but IMMEDIATELY use it to get into the nitty gritty of what your audience wants to hear.
I can’t even remember the last time I was riveted by an interview conversation I watched until about 30 minutes in. When. It’s about to end. Seriously? Introductions are boring. People hate to talk about themselves. Get past it quickly with your own version of what people should know about them and then reach for the sky from there.
If you truly want to be a memorable interviewer for both your audience and the people you’re networking with (the interviewees) you’ll take this advice and KILL IT.
What questions do you wish you heard more often in these situations? Share in the comments!