A lot of small businesses who approach me about how to use Facebook are ones who don’t have any likes. Are just getting started and don’t know how to organically grow. Now, I don’t like to add weight on the “we need more likes” conversation (and believe me, I harp on that in the video) but I do understand you have to get the wheel turning yourself if you want more people to find out you’re doing something cool.
So in today’s video I give a couple of tips that don’t include paying for adds or just having all your personal profile friends like your page (because that’s not why they friended you! Well most of them anyway.)
1) Reach out to your current network
Stop avoiding some of the best advice anyone is going to get when they first get started. In a personal venue, like email or text campaign, let people know your brand is available on Facebook now and then give them an incentive to go there and support you. These are hopefully current and previous clients that maybe you can entice for additional value. There needs to be a reason that they would want to hang out there, but it doesn’t mean you can’t ask.
Sure you may want “new” or “potential” customers to follow you there, but your greatest advocates are those you’ve already done good work for. They may or may not need you again the future, but more than anything they can recommend you to their friends which is exactly what social media is all about.
2) Run a contest
This is sort of an extension of #1 because this is something you can organize and make that incentive to get people on the page. But also an opportunity to not only get their initial likes, but their engagement as well. Ask them to like the page and then post something easy to think of and write into words (don’t give them homework!) so that not only will you have new likes, but activity building — which hopefully their friends will see. It’s WORTH EVERY PENNY of what you give away. I promise.
3) Collaborate with other pages
If you find complementary brands that you can follow on social and start sharing their stuff, it opens up the conversation to possibly do more work together. Better yet, cut to the chase. Contact current or potential partners who already have a following and whose audience would definitely want to know who you are and see if there is some other form of value you can provide in return for a cross-promotion new-likes campaign.
How have you found new likes organically? Share!