Facebook is becoming just a little more friendly to the brands and marketers on the platform. It’s great to see this new option to add calls to action to your links so your audience actually understands the move you want them to make: leaving the social networks and checking you out on your own turf!
The Power Editor is a tool that you can use on the Google Chrome browser that gives you more options when you’re adding content to your Facebook brand page. Duct Tape Marketing gives a great tutorial of how you use this for call-to-action buttons that I highly suggest you check out.
This is a great option when it comes to optimizing your posts because if you actually get the opportunity to have your content in front of your audience, you might as well make the absolute most of it when you get their attention. Don’t let there be any question of what they should be doing next.
Have you tried this feature on Facebook yet? Share you experience in the comments!