Still recovering from all the good (and bad… *cough**sniffle*) of CES, I thought today’s episode would be the best opportunity to share some things you need to know before you think about engaging in a collaboration project on YouTube, since that’s a lot of what you saw here last week with many guest appearances. Think this is the best idea to help your brand grow? Take notes.
1) Don’t expect someone to collaborate with you if you haven’t taken the time to build a relationship first.
Your grassroots efforts to grow your channel are commended but if you honestly think that getting in touch with the largest YouTubers in the world and asking if they’d kindly make time to make a video with you just on a whim is not going to be as seriously considered had you decided to provide them with value first. Everyone in my videos last week, aside from Marques, are strong acquaintances if not friends, and that’s what the power of networking in the first place will get you. If you ask me, even more valuable than just a collaboration opportunity.
2) Create content within collaborations that is consistent with your overall brand.
If you want viewers to stick around then you’ll do yourself a favor by making sure your collaborations are just a taste of what people may find more of on your channel. By doing just anything with someone and posting it hoping to reap the benefits, you make it hard for people to justify coming back. It’s already hard enough to get a certain number of viewers to become subscribers, make it easier on them by making content only right for YOUR audience.
3) Spend time in the comments section (ALWAYS) but especially when there are new viewers afoot.
I reply to every comment I can within a certain range of time that videos are released and that does not change if there’s an influx of people who’ve come to visit. All the more reason for them to see that I’m hangin’ out to continue the conversation as well. Whether their thoughts are good or bad.
4) Always thank the people who moved the needle for you.
This is huge because although you probably did you homework and your networking as mentioned in #1 which made them believe in you in the first place and make them want to help, you should always let people know they’re appreciated for what they did for you. Period.
5) Collaborations does not a successful channel make.
It can’t always be this big strategy all the time. You have to give you audience a chance to just get to know you. So if your plan is to just collaborate all the time, then you never cared about your audience to begin with. Spend time with them. Cater to them. That will make collaborations that much more special.