Social share buttons are very popular for websites, especially with blog content. And for good reason. It really does help the visitor think for a moment about spreading the word on great content they find. But sometime people just download that functionality for their website and never revisit it again.
There’s so much more you can do to have it work for you and make your life easier AND let you know that your social presence is consistently beneficial. And that’s what I want to talk about on this Social Thursday episode.
Just knowing you need this functionality is the first step, so you’re on the right track. But you have to make sure everything is in place to be optimized as effectively as possible and will help make your life easier in measuring how your content floats around the Internet.
So that’s why I can’t stand it when I find a great post or video and want to share it, and then find that the website host hasn’t set up the social share buttons with their personal social media information. In other words, when I hit the “tweet this” button, the article and link is ready to go but the credit sayd something like “from @sharethis” or “shared with Digg Digg”. In other words, the default credit to the tool creators is still there instead of the information for the content creator.
All due respect to those entities, you do great work. But I want to give credit to the writer or vlogger when I’m sharing a piece of content. Why does this need to be so difficult?!
So then I have to navigate the website and find a link to Twitter so I can then copy and paste the handle into the right place on the tweet and then share it. Why? Because I was YOU, the content creator, to know that I’m on your side.
But I don’t have to do that. And many people don’t. They just tweet it as is or don’t tweet it at all. And you could have tracked every step of that even more easily had you just added your credit.
Look, it’s not like you can’t find out if someone shared it if they didn’t add your social information because you can. But the point is that they are helping spread the word about you so don’t you want your social entities to be a part of that? People may want to follow you on social and get to know you better before they subscribe to email or hire you/buy your product.
Make the process easier and tailor your social share buttons with your brands information. You’ll be a much happier camper when those tweets come flying in.