Got a good question from an email subscriber this week:
“Why did you choose to name your YouTube channel ‘SavvySexySocial’ versus your name? What are the pros and cons?”
I get this question a lot because a lot of people who are elevating a personal brand to become an industry expert will use their own name. For this Savvy Tuesday we’ll talk about the process of naming your brand and how important it is to being remembered by your audience.
The fact of the matter is that ultimately the name that you choose doesn’t matter. You can go with your personal name or not. The people who are remembered are the ones who are doing great things, putting out value and sharing interesting content that people want. If you never do anything to make a mark, your name will never matter regardless of what you chose.
Savvy Sexy Social was never considered to have my birth name because of a couple reasons. I already had a personal presence online (Schmittastic) which was attached to my life vlogs and other passions. I needed something entirely separate for my new blog which would focus strictly on social media marketing and best business practices. In terms of launch and refraining from confusing people who might think this thing already existed, I came up with an individual name that would be an eye catcher, but also true to the purpose.
Could I have called it Amy Schmittauer, Social Media Consultant? Sure. There’s no reason why that really wouldn’t have worked because my content would have helped me stand out. But I came up with something fun. Something cute that I would love to repeat back to people and tell them all about my work. And so that’s what I stuck with.
Go with what would make you happiest. Maybe people are telling you to use your name, but you’d rather not. Then come up with something that you love and run with it. You have to be excited to talk about it and the name might just be that thing that helps you. It is for me. I find it weird to talk about a blog that is the same as my name. ‘Hi my name is Amy Schmittauer and I write the Amy Schmittauer blog.’ Not really my thing, but people do it. So big deal!
In the case that you want to sell the presence you’re building down the road, maybe you don’t want your name to be attached to it so that you can make it a smooth transition. For Savvy Sexy Social, that would be difficult because it’s a very personal presence that I have in the videos, so for it to change drastically that would be a challenge to retain the audience. But maybe your situation is different and it would benefit you to come up with a unique name.
Don’t go with what you choose because all the experts are telling you the right thing. Go with your gut and be happy with it. If you’re doing something special people will not only know your brand’s name, they’ll know your name, your dog’s name, your Twitter handle, you other Twitter handle, you web address and your YouTube channel. Maybe even your email. When people care, they find you.