You may or may not have seen Miley Cyrus over the weekend make a complete fool of herself on the MTV Video Music Awards, but it certainly inspired me on how to ask a question I get pretty frequently.
How much personality is too much personality in your brand?
Watch How to Avoid Personality Overkill:
I’m using Miley Cyrus as an example in today’s video because she recently been sharing an interesting dance move in her music videos called the “twerk”. And it was okay in the We Can’t Stop video. A little weird but hey, she’s making a statement about her personality and I have respect for that.
But then this weekend she performed at the VMAs and all hell broke loose. She was overly twerking. People were uncomfortable. Childhoods were ruined. It was not good.
And now, I definitely don’t ever want to see the twerk again. I can tell you that. I’m sure a lot of people feel that way too. Especially Will Smith’s family. God love ‘em.
So this is where we have the moral to the story. Thank goodness.
If you’re displaying so much personality that it’s completely taking away from the content and there’s no way to get the focus back, that’s too much. There needs to be a nice balance of personlity and takeaway so that they work well together and it’s an enjoyable experience for your audience.
Obviously you’re going to know once you put this content out there how well you’re doing with this balance from comments and feedback. But if you want to find out before you release it to the world, you could rally your own little focus group. People of different ages, interests, demographics, etc. that will let you know how they felt about it and whether they enjoyed it or not. Never be afraid to find out what people think because it’s only going to help you in the long run.