For Social Thursday we’re going to dive into the neverending question of how much time to plan for social media marketing implementation. I want to talk about this because a lot of business owners are just waiting for a clear answer on what they can expect so they can feel better about getting started and that’s not what I’m going to offer you today.
Everyone has 24 hours in the day. Everyone! So keep that in mind when you say you don’t have time to do certain things because you know the reality is more along the lines of it not being a real priority, otherwise you would easily be able to find a place for it in your schedule.
The only way social media marketing is going to pay off for you is if you know why you’re doing what you’re doing and how it’s working for your marketing plan. Without those details and having that plan ready, you’re not going to understand why you need to take the time or be motivated to work on it.
Social media needs to be more of a priority in your business and less of a time constraint. It may not be the top priority but that’s how you first decide how much time to spend on things. If I sit here and tell you it’s only going to take a couple minutes a day, that’s not helping anyone.
Having your strategy in place and a plan to refer to is crucial for being able to map out your time limits to implement. Knowing what platforms you’re going to be on and the requirements that it takes to have an engaging presence will be the first way to start understanding your time spent. Another reason not to spread yourself too thin with social networks just because someone is telling you it’s cool (make sure your audience is there first and verify it’s worth your effort). The less time you have for each platform because there are so many the more likely you cannot execute on the level that your business needs for a return.
Look at how much of what you need to do can be automated or scheduled. This is going to make life easier if you can set one time per day or week to knock all that out at once. Then look at the stuff that needs to be done in person and in the moment. Joining and being a part of conversations online is important so you need to set times throughout the day to do that. It can’t be automated but it’s what pays off the most in the long run. Real relationship building.
If you don’t have the abilty to set aside time to be personable with your network online, then you either need to hire someone to help that is going to be very close to your brand and understand how to properly represent your voice or you need to just forget this whole thing.
There’s no reason to be on social if you’re not going to be social. (Tweet this!)
The best way to figure out how much time this is going to take you is to just implement. Have your plan ready and start working on it. Get through the learner’s curve and notate what the timing looks like so you know if you can handle it yourself or need to bring in some help. This needs to be on your calendar just like any other appointment.