What is your target audience? How do you define them? Let’s do an exercise. I want you to leave a comment with what you think that is. Right now. Go do it. I promise it will pay off in the end. I’ll wait…
You seen, usually our description of who we want to work with is pretty vague. We want any opportunity for someone to find us a good fit so we can make money at what we’re passionate about. So this dream can become a real paying reality. Unfortunately, if you don’t want your business to go down in flames very quickly, you need to change that policy. It’s absolutely crucial for your success and your reputation.
Learn more on finding the right description of your target in this week’s Savvy Tuesday.
Watch How To Define Your Niche:
So that’s why you need to niche niche niche! How ridiculous do I sound right now, like really?
But I mean that literally. You need to define your niche. Then niche it down another level. AND THEN niche it down ANOTHER level. Until it hurts and you think no one will pay you for what you do. Because those people will find you and you’ll get the work that you really want to do becuase you were very specific.
When you’re defining your niche, you need to make sure you’re not using words like “people” or “businesses” by themselves. If you use them at all, they need to have some heavy qualifiers around them.
For instance, I could say about my company Vlog Boss Studios that “I help businesses with their digital marketing.” But what does that mean? Do I coach them? Do I implement for them? What size business are they? What is their focus? What do they care about?
So I niche again.
“I help service providers engage with their audience through social media and video content.”
Still… not specific enough. Let’s go again.
“I help service providers who are in the B2B space create a video content marketing and social media plan to target and engage with their potential clients.”
See what I did? With more indications and specificities of who I work with (or want to work with… no one has to know if you’ve never picked up your ideal client) the more someone will think “am I someone that could work with them” or will they think of someone who is perfect that needs my help? The more specific you are, the more you get people thinking about how you apply in their life.
Because you need to niche until it hurts, I’m gonna do it again! Let’s go!
“Vlog Boss Studios helps service providers who are coaches, consultants, or the creators of a digital tool in the B2B space create a video content marketing plan to be implemented on YouTube that will funnel viewers to become potential clients for a specific service.”
OUCH. IT HURTS SO GOOD!
Be specific and get the clients you love to work with to find you and be excited to work with you. Because then you’ll be happy with the path that you followed and the company that you’re building which will make you the best in your field and in a position to charge more money for what you do.
*Bonus Tip* I reviewed the book Book Yourself Solid by Michael Port awhile back and one of the things I learned from it is something called the Red Rope Policy. That’s exactly what we talked about here. So I highly recommend you get ahold of that book (aff) if you want to brush up on defining your niche with advice from the best.
Define you niche and don’t let anyone who doesn’t qualify past that rope.