Telling your boss what to do. That’s fun right?!
Today I’m taking a question from one of the Savvy Sexy Social Elite members. Natalie is subscribed to SSS and sent me an email about her struggles with her company’s CEO and trying to get him to understand how important social media engagement is.
Watch How Do I Get My CEO To Be Social?
But for those who have been doing business for a long time and have been handling it their way, getting on the social media wagon can be really slow going and the process of showing not just results but valid reasons why this medium is so important is vital.
Leave a comment below if you’ve experienced someone who might understand the importance of social media, but still haven’t seen the importance of including their personality as the person behind the brand. You guys know how I feel about brand personality, right?
My advice to Natalie and anyone else in this situation is to focus on what’s important to the person you’re trying to persuade. If there’s anything I preach here, it’s give your audience what they want so they’ll listen to what you think they need. The same goes for your CEO. If you need him to respond to comments on Facebook, Twitter or ANYWHERE else, you need to show him the things he pays attention to and how they’re relevant.
And just about the easiest way to swing this is to show them the big C: their COMPETITION.
No CEO likes to see that their competitor has an upper hand on them in some way. If you can find an example of one that, in this case, has a highly engaging CEO or at least a marketing staff that is helping to perceive it that way (I mean, come on. It’s no secret that some people just don’t tweet for themselves) then you’re definitely going to get the attention of company management.
Check out this great article from the Harvard Business Review loaded with some stats about executives using social media to talk to their customers. You’ll learn some things that you should load up your argument with, one of them being although the number of CEOs currently using social media is relatively low, it’s quickly on the rise and the ones using it now are killing the competition as a business that understands their clientele, listens to them and makes them feel like a special part of their community.
Think of it this way: when you think of Virgin Airways, what name comes to mind? Richard Branson. When you think of Apple, who do you think of? Steve Jobs or Tim Cook. When you think of Savvy Sexy Social, what gorgeous face pops into your head? Hey there!!
Your sharable statement for this video:
The more personality your CEO can inject into the brand, the more successful the company will be with communicating online.