This week one of the social suggested a great topic for Savvy Tuesday. Thanks to Aaron for asking about the scheduling feature on YouTube, something he found recently but had no idea about prior and thought others might still be in the dark.
@SavvySexySocial have you discussed scheduling YouTube videos for later?
— Bizaaron (@mobizaaron) July 29, 2013
On this Savvy Tuesday episode we’re going to discuss the advantages to using the scheduling feature and then do a demonstration of exactly how you can do this.
If you’ve been using YouTube, you may or may not have noticed an option in the Privacy Settings to set your video to a scheduled publish so you don’t have to do it manually when it’s time for your video to go live. This is another option besides the three main statuses that we’ve always had: public (going live as soon as the video is uploaded and promoted to all selected options including subscription boxes), unlisted (live only for people who have a link to the video and does not show up in subscription boxes) and private (no one but the uploader can view).
Once a video is scheduled it will go to Public mode at the time and date that you set which will go to subscription boxes and to social networks that you’ve previously selected. This is a great option when you’re getting ahead on your editorial calendar so you don’t have to worry about YouTube upload timing with your preferred publish time and you don’t have to babysit your video going live when it’s supposed to.
Definitely a pro level option once you start making more video content for your brand. I make all my videos early in the week and use this feature to schedule them to publish on their respective days so I can focus on my other work and not these smaller logistics when I don’t need to. See the video above for a screencast demonstration of where you can find this option on the upload screen and how to prepare your video to be scheduled.
Would this be a useful feature for your video content marketing strategy?
Are you more of a hands on fan when it comes to your video going live?
What are some other reasons this would be useful for you?
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