This week on Shoot the Schmitt, I’m excited that I was able to chat with my friend DJ Waldow from WaldowSocial.com. He is the email marketing king so you’re going to love this episode loaded with email goodness for your campaigns.
We shared a ton of great information, so if you’re working on an email marketing strategy for your brand this is a great episode to tune into. We talked about:
- Asking for feedback from your audience and what you can expect
- Knowing how to identify dormant users on your email list so you can purge them and save money
- The true state of email… it’s not dead (as I’ve said before)
- The continued debate of the lightbox email opt in form (also talked about it this week on the Triple S)
- The inspiration behind his podcast The Work Talk Show and the procedure behind the show