There’s been a lot of debate about whether or not blogs and websites should use the lightbox form that pops up in the middle of the screen to collect email contact information. I mean, it is kinda of annoying when it shows up there and you’re in the middle of reading a great article. So why piss people off and have it at all?
Turns out this little form is much more effective than you would think, perhaps because of its annoying qualities. Tune in to learn more.
Before we talk about the form itself, it’s important to rid of the misconception that just because you don’t like something that everyone else doesn’t like it either. Email is definitely one of those things that I find businesses are doing less often to connect with their clients and potential clients only because they know how much they hate checking their own email these days.
Who said anything about how you feel about it? What about how your customer wants to hear from you? What about the perfect digital space to make a purchase decision? You can’t just discount a medium because YOU don’t like it.
People have email addresses. They are still a working, efficient way to communicate. So since your potential clients are likely those same people who are using email, shouldn’t you try to connect with them there? Yes you should.
The lightbox is annoying. No doubt. It never shows up at a good moment. Obviously, you were looking very intensely at a part of the website when it appeared and it jarred your attention away and that’s not exactly pleasing. But why then do people still use it to try to get you to sign up for their list?
Because it works. That’s why.
If it’s your first visit to the website, you will likely click out of a pop up form. You’ve not made a real connection with the brand yet. You haven’t figured out if the content is what you need more of in your life, so that form isn’t going to be something you participate in and that’s okay.
But the people who keep coming back? They love the content, they’re connecting with the brand and they want more. You put that pop up form in front of them and they’re gonna be like: “Hey! I’m not on this list yet and I really want to stay up to date with what’s happening here. I think I’ll join.” That, my friend, is who the pop-up form is made for.
It’s YOU who needs to remind your audience what you need from them in order for you to keep doing what you’re doing. Stop being nonchalant about it. They expect you to give them a call-to-action. It’s just a matter of what it is and when it’s going to show up.
Why does Savvy Sexy Social stick with the lightbox pop-up form?
55% of all email sign ups that have ever occured on Savvy Sexy Social since its inception in March 2011 have come from the lightbox form.
Versus 31% which have come from the sidebar form — a form that is on every single page of the website and seen multiple times throughout a visitor’s experience.
The lightbox form? It only appears to unique visitors once every 60 days. That conversion rate is powerful!
Is it right for your website?
You will never know if this is a good option for your website until you install it and test it out. Don’t disregard a marketing tactic because it seems annoying until you’ve tried it for yourself. If you can get to your goals much faster with it, isn’t that worth it?
What do you think of the lightbox form?
Have you ever filled one out on another site?
Are you interested in trying to use it now to see if it’s a successful tactic for your presence?