It’s pretty daunting to be coming up with new and engaging content all the time for your audience. So today we’re going to talk about ways to repurpose content to make something fresh to share.
Watch 3 Ways to Repurpose Content:
1) Create a most popular/recap post
Whether you’re looking back on your previous content for a week, month or year this is a really great way to let your audience know what has been the most popular in case they missed it. There are many ways to do this. You can check your analytics and see what’s gotten the most traffic, look at comment count and see what has invited the most conversation or even what got the most social shares. Whatever you decide, curate a number of those posts and promote them as the “most popular” or whatever they were as their own recap resource.
2) Chunk out interview posts for individual nuggets of information
Interviews are great to start because people like to have access to successful people and be able to hear how that all happened. But what’s even better is taking that content later and pulling out interesting nuggets of information that can be their own post and featuring them for re-focus.
Example: Check out the PandoDaily YouTube channel. They interview VC’s and founders often and not only make the entire interview available but immediately break it up into the focused pieces of the interview that answer specific questions. Brilliant way to get people to at least watch the parts of the interview that matter most to them.
Like Pandodaily, you can chunk out parts of the video interviews you do, or if you’re more into written interviews it would be a great idea to go back to multiples and pull quotes from different interviewees about a specific topic to make a post about what number of experts said about that subject. Multiple ways to do this that are very interesting and make interviews a great investment of your time. Hence why I love doing Shoot the Schmitt.
3) Highlight customer/client questions
When someone is working with you or thinking about working with you and they have questions as a part of the process, don’t just answer and then discount them. Odds are, if one person thought to ask other people are thinking it too. This is a great way to come up with new content topics so you can help your audience
Even better is when a client asks you a question that you’ve already answered with your content marketing strategy. I have one client whose videos have been great for getting new clients interested in working with them but they love to save themselves time by answering client questions by sending them a video they made. Everyone wins!
How do you repurpose content?
Is there something you could have done with what you’ve made so far that you never thought of until now?
What items are you having a hard time repurposing?