How to Make Cheap Awesome Videos [VIDEO]
Video Marketing

How To Make Cheap Awesome Videos [VIDEO]

Equipment. The daunting thing that is causing great minds to not make videos for their audience. It’s such a shame. Especially when multimedia is more in reach today than ever in history. For anyone!

So to answer a lot of questions that I get from friends, viewers and clients, I’m going to tell you how I make awesome videos ON THE CHEAP! I didn’t spend thousands on my setup and you don’t have to either.

How to Make Cheap Awesome Videos

The most I’ve ever spent on any part of my setup has been on cameras and that was only a couple hundred bucks. So you shouldn’t have the impression that video is too expensive when very effective tools are within reach for you to get started.

These are the essentials that you need to make cheap awesome video:


You’re obviously going to need a camera. Keep in mind, most smartphone have the ability to take great video if you want to get really cheap and simple. But if you’re looking for a little something more. I highly recommend the Canon Powershot line. They are point-and-shoot digital cameras that take gorgeous HD video and more than do the job for your footage.

  • Canon Powershot ELPH 300 HS (affiliate) is great for something small and transportable. This is my on-the-go option that stays in my purse so I always have a camera on me.
  • Canon Powershot SX40 HS (affiliate) is a great camera for something you might want to setup on a tripod in a studio setting and be able to see yourself with the LCD screen. The mic on this one is a lot clearer than the handheld, but both are great.


The need for an external mic is not necessary when using these cameras as long as the ambiance is accepting of built-in mics. As long as you’re not in super windy or loud situations, don’t worry about external audio. You just need to make sure you environment helps with the best sound quality. More on that below.


Regardless of the camera you use, you’re going to need a good tripod to keep your subject as the most important thing in your video and not shakiness.

Try to pick a space that is quiet without a lot of outside noise and can be closed in. A smaller room is preferable, and one that doesn’t allow for a lot of echo with empty walls and cement floors. Carpet helps A LOT.

Pick a background that is appropriate but not taking attention away from the subject. Not only does it distract your audience but it could distract your camera. And those auto-focus issues are really annoying.


You can never go wrong with a setting that has great natural lighting. Try to pick a spot that is near a window and face it directly for even light. But don’t get too close if it’s so bright that you’ll look like Casper the Ghost. (I still have that problem though sometimes when my blinds aren’t heavy enough)

If you’re like me and can’t sit directly in front of the window but it comes in on the side, you can use additional led lighting to level it out.

  • This is the Neewer LED (affiliate) that I use in my office. Comes with different filters to make the color just right.
  • You should also check out this bracket (affiliate) to help you attach the light to your camera and make it easy for everything to sit on your tripod together.


There are so many options when it comes to editing. They even have editor apps for your phone because it’s so simple to create videos there are well.


  • iMovie is a great application for beginners on Mac. It’s extremely easy to use and upgrade your footage to something nicer to watch.
  • Windows always has something available to its users as well. The first program I ever used with Windows Movie Maker just because it came with my computer. And it worked great for that experience level.
  • YouTube also has a built in editor.(I even made a Magnet Minute about it.) Super easy and great for just uploading a bunch of clips and throwing them together into something great.


  • If you’re not quite a beginner but get cross-eyed when you look at pro-level platforms, I definitely recommend Corel Videostudio. You get more room to grow with this application as it gives you more capabilities to enhance your projects and not feel overwhelmed like you walked into mission control.


  •  Mac users at the advanced level will definitely be happy with Final Cut Pro. This is a great program, but a bit pricey at $300.00.
  • I prefer to use Adobe Premiere Pro which works on all operating systems and can be used through a monthly fee of about $30 to the Adobe Creative Cloud. Which allows your to use their other platforms as well.

Now go and make awesome videos! Are there other questions you have to make your content shine? Share in the comments.

Amy Schmittauer Visit Website
Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose members have contributed more than 3 million views. Follow her on Twitter.
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Hi Amy! I'm late to the party on this post, but what are your thoughts on a Flip HD? I've used it before but find editing with Windows Movie Maker a chore...seems to take a long time. Is it the camera that's my issue or my editing software?! Gracias.


Amy great stuff, but I have to ask... Do you have any issues with natural light being unreliable? From all the videos I have watched, I would say no. What's your secret? Do you have a direct line to the sun?

As a fellow Ohioan, I used natural light with my videos for a while but lost my mind due to the unpredictable conditions and time restraints on recording. Not to mention the clouds complete disregard for my filming sessions. 

schmittastic moderator

@JoeyGiangola Sometimes it's too reliable. haha. This week's videos were a little bright. The secret is just to film when there's going to be sunlight. Don't wait until too late in the day because the sun is setting too fast. Clouds aren't a huge issue but they happen and it's fine. Honestly, the more efficient you are in preparation to film, the more likely you can get it done quickly and have great natural lighting throughout.


@schmittastic thanks. Columbus must be a tropical paradise compared to Northeast Ohio, because I can go days without seeing the sun... 


Is there a site that specializes in making professional looking  video intros that can be reused for all of your videos?

schmittastic moderator

@Netelixir There are probably a lot of animators that will do something for you if you google it, but if you want something quick and simple you could check out and hire someone there to create something.


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