When you’re marketing a brand online, a very important part of the process is making sure your audience is actually receiving you the way you’d like to be. Even if you think you know exactly what people know you for via the information and help you provide, it’s always interesting to know as a content metric how they’re actually using it or what they think your brand is trying to do.
We examine this thought process a lot when designing a website, for example. By setting someone up and letting them check out your site on their own, it’s interesting to see what they say the gist of it is in their eyes according to what they read as well as observing the pattern of things they clicked on and whether or not they reached your conversion points as you’ve set them up.
Another way to take a look at your audience’s mentality when they interact with you online is to see how they describe your Twitter account. I’m assuming you’re sharing similar information to what is on your website through your Twitter stream, maybe answering some industry questions or joining niche chats. Your Twitter can help you exude a great personality and extension of your website so it’s a perfect place to measure of what people think of you in their own element.
Instead of polling your followers though, it’s actually really easy to find out what they think. Twitter Lists are one of the best features of the social network because it helps people put accounts they like to follow into categories, making tweet-reading easier to consume within a theme. Whenever you are added to a public list, you will be notified in your Connect section of Twitter. Your notification will look something like this:
Here I can see that Jehan added @SavvySexySocial to a list called Chic Marketing Blogs. Since this is something that is a pretty accurate reading of how I would like the blog to be received online, I’d say that my branding is a win with this reader and I’ve done a good job of portraying it to them.
What’s really interesting is to read the Twitter list names that aren’t exactly in line with your branding, but speak volumes about how your followers have received your information. It’s not necessarily something to be worried about or to bother your followers with. But when you see some similarities of things that you didn’t know you were portraying, you’re able to start thinking about how you can change up what you’re doing to help clarify a little bit.
Remember: Not all lists individually mean something. But if there are a few that are trending take note. I’m not worried about one or two people adding me to a “tech blogger” list because maybe that’s how they see social media and they don’t necessarily want to create a whole new list for people like me if I’m one of a few. But if a whole bunch of people think I’m a tech blogger, we have one confusing brand going on.
What are the first couple names of lists that you’re on?
Are they similar to what you were thinking you’d find?
What’s that random one called and how do you think you go there?