Twitter’s New Analytics [VIDEO]

Twitter just rolled out their own analytics dashboard built into the network for you to learn how your content is fairing with your followers.

Although we’ve had many options for this with other third party platforms, Twitter is really giving us a comprensive look at this information that is really useful for learning what you need to know about your followers to better tailor content for them.

Watch Twitter’s New Analytics:

Starting with the Timeline dashboard, you’re able to look at all your tweets chronologically and how they are performed between clicks, retweets, replies and favorites. You’re also able to put all your best performing tweets next to each other which is really useful for seeing what the common denominators are there so you can do those key things more often.

In the Followers dashboard, the first big thing you’ll see is that your increase in following over time will be displayed in a line graph at the top. Any spikes would help you understand if there was a timing item that helped your count increase. You’re also able to see some interesting demographic information like the gender and location of your followers.

Really pay attention to the interests that are listed for your followers. This will give you an idea of what your followers would likely like to hear more from you about and definitely get higher engagement levels in return. It might also help you find out why Twitter isn’t working for you, if that’s the case.

Have you tried the new analytics dashboard? What did you learn about your Twitter presence?


  1. Chris Fry

    I feel awful saying this but I only have time for Hootsuite, Google analytics and sites that can’t be analyzed by 3rd party software. Twitter’s analytics probably offers good data but who has time to analyze, and report to upper management, with another analytical tool? Pros need a single tool to analyze numerous sites, not numerous sites that have their own unique analytical tool.

  2. Savvy Sexy Social

    I don’t think it’s a matter of choosing a platform. It’s a matter of deciding what analytics are important to measure your efforts. Twitter is definitely offering information not available elsewhere. Like interests? Where are you gonna measure that?

  3. I’m glad Twitter finally did this. However after looking at my “best” tweets, I feel super lame!
    But I did see some trends and will take those into consideration. Actually, now that I look at it closer, it seems like it’s only pulling in stats for after my handle change, which makes sense. Looks like I screwed the pooch on that one.
    Anywho, thanks for sharing, as always!

    1. hellobrio I think the most you can go back is 90 days so I’m not sure it has anything to do with your handle change. See if you can change the timing on the stats and get different results. It’s definitely an eye opener! But it is what it is! You might as well change something or get better if it’s not reflecting what your goals are. Hope it’s on the right track for you!

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