Twitter just rolled out their own analytics dashboard built into the network for you to learn how your content is fairing with your followers.
Although we’ve had many options for this with other third party platforms, Twitter is really giving us a comprensive look at this information that is really useful for learning what you need to know about your followers to better tailor content for them.
Watch Twitter’s New Analytics:
In the Followers dashboard, the first big thing you’ll see is that your increase in following over time will be displayed in a line graph at the top. Any spikes would help you understand if there was a timing item that helped your count increase. You’re also able to see some interesting demographic information like the gender and location of your followers.
Really pay attention to the interests that are listed for your followers. This will give you an idea of what your followers would likely like to hear more from you about and definitely get higher engagement levels in return. It might also help you find out why Twitter isn’t working for you, if that’s the case.
Have you tried the new analytics dashboard? What did you learn about your Twitter presence?