We’re always trying to find ways to get other websites to talk about our website, but what’s more important than that? Actually talking about (and linking to) yourself!
So for Savvy Tuesday I’m going to talk about the strategy of interlinking and why it’s important for you to do within your content marketing strategy.
Good SEO isn’t about gaming Google anymore. They’re much smarter than that, which is why their algorithm is always changing. It’s all about being helpful with your content. You know, that normal person thing I’m always talking about. Interlinking is a way to make both Google and your readers very happy, which is the best kind of SEO.
To back up for just a second let’s talk about what interlinking is in case you don’t know. When you interlink on your blog or website you are anchoring text with a link that will go to a page of that same website URL. One example would be if you were writing a blog post about how to train a puppy, one item might be that you need to crate potty train them and you could link that item to another blog post where you talked more extensively about the crate training process.
This is why blog posts should always be specific. Because you will always be able to explain more. But you can do that in another blog post and link to it!
Why does Google care if you interlink on your website?
The more strategically (not spammingly) post links to relvant content on your website within content the more you can help search engines categorize and navigate your site. This is really important for how relevant your site will appear in search so you’re making that process easier to analyze.
Why does your reader care if you interlink on your website?
Website visitors are looking for content. So if you’ve piqued their interest with this blog post, you now have an opportunity to keep them around and chcek out more of your stuff. Especially when you add the information they were already trying to learn about. They may have answered one question with this article, so now take them somewhere else with an interlink that will expand on their understanding in another specific of the topic.
Otherwise, they may have come up with another question that they’re going to go back to Google to find the answer to, most likely on another website. By keeping them around with anchored text and links within your site, you’re not only pleasing them with knowledge but dropping your bounce rate, the rate of which a visitor lands on your site and then leaves without visiting more than one page.
How do I interlink?
It’s pretty simple to interlink. Just like you would add any other link to your site, you just add the URL of the page within your website on a keyword or phrase where someone would want to go. You really want to make sure you are linking to places that would be expected based on the context of that phrase. I’m not going to be happy with you if you linked the phrase “crate train” and sent me to a picture of a dog in a crate, but I’ll be very happy if as I was reading the important of crate training, you linked to the actual process that I should follow. Context and expectation is very important and being frivilous with your links is a good way to lose a reader.
There are also plugins that can help you find links automatically, so check your repective blogging platform for those types of capabilities if you’re lazy and didn’t read the last paragraph.