As most of you know, I attended Ohio Growth Summit last Thursday here in Columbus and I wanted to share my greatest takeaway for those of you who couldn’t attend.
“You are all 100% commission sales.”
Keynote speakers this year included Anthony Iannarino and Amber Mac who knocked it out of the park, as well as a lot of amazing breakout sessions. It was just a great day for anyone able to attend and better their business.
The best piece of advice for small businesses that was shared actually came from the first keynote with Anthony. He said “You are all 100% commission sales.”
That might sound odd because you have this great idea and you’re trying to put it to work. You aren’t thinking you’re a sales person, you’re just the thought leader and there are people who can help you with that. But here’s the thing, you may not think you are or want to be in sales but you are. Just like how the marketing department is every department. How the customer service department is every department. You need to think like a sales person so you can find the success you’re looking for by turning your idea into a business.
Best quote of the day: You’re in sales. Get over it.
I also really liked my friend Jess Ostroff‘s breakout session because the mindset for this theme continued with how you may be wasting your time on tasks that can be taken care of with productivity platforms or a virtual assistant. You should be out selling your company to the world! Not spending hours on the little day-to-day tasks that are undoubtedly important but can be handled by someone else.
Don’t think about these assistants as just an expense. Think of that money as how much time you’re getting back to go out and make more money for the company. Your time is worth a lot more than you’re crediting it to be.
Overall, the big picture is all about value. How much of it are you offering to your customer.
If all you do is sit around and think about what your competitor is offering for what you’re doing, you’re wasting too much time. It’s about YOU. What value do you offer and how much is that worth?
Find the dissatification of your customers offer a solution and then go above and beyond that. That’s how a really valuable product is made.