For Savvy Tuesday this week, I took a question from imyjimmy on my Tumblr. He wanted to know:
What is the common denominator of successful social media entrepreneurs? How many are actually “wantrepreneurs”? How can you tell?
Understanding a professional’s level of expertise in any industry is important when hiring or taking advice from someone for your business. Tune in to hear my thoughts on this.
Watch How to Know You’re Working With the Real Deal:
That said, just like the business I mentioned earlier you may not be in a position to hire someone who just needs a chance to shine. And that’s perfectly acceptable because you need to put your business’ needs first and find what best fits that.
Before you even find out what that person looks like, you need to prepare yourself with some information of your own. Who is your customer? What are they looking for from you? What is your business plan? What is THE call to action that makes you a successful business? What are the goals that you’re looking to have accomplished by hiring someone to help you?
Arming yourself with that information is going to help you narrow down your search of the best fitting consultant to help you. You now have the questions you need to ask about their past experiences, how they’ve helped similar businesses or campaigns and why they would be the best for your project. Portfolios are a beautiful thing that a consultant should be using to win you over!
Maybe you’ve not reached the point of being able to hire someone to consult with you but are reading content online with blogs and news sites to help you get the ball rolling of understanding what you’re looking for and implement on your own. Even evaluating those sources in this situation is a similar tactic. Read as much as you can and really educate yourself so you can take action with the advice you’re reading and find what works. The more often you’re getting the same answers and seeing results from a particular strategy the more you can build trust with that resource to continue to learn from them. Like I said about portfolio items, even bloggers’ works speak for itself. Don’t tell yourself you don’t know enough about the industry to judge a specialist. Common sense is the first step.