Foursquare has recently updated their brand pages for web with a little bit different design, so today I thought it would be good to discuss these changes and why you should be using this location-based network. Even if you don’t have a property to check into.
Watch Foursquare Brand Pages for Web Update:
First thing’s first. Surprise! Foursquare web brand pages are asking you to upload a banner! This is nothing new as most social networks have started to switch over to the cover photo layout which allows you to brand the page and make it feel a little more like your own.
Also, if you do have a brand page that people are able to check into, you will see the photos they have taken there very prominently places. This is a big reason, in addition to tips and other forms of review on Foursquare, that a business should track the activity on their brand page so nothing unfavorable stays where everyone can see for too long before you address it. foursquare.com
The dashboard for brand pages also gives some analytics to looking further into engagement activity. This may look different depending on if you’re a brand page with or without checkin availability. (Savvy Sexy Social is a brand page you can only “like” but not check into.) But you’ll be able to see any activity from users with the information on your page and how many people are subscribing or liking it.
Tips. Checkins. Lists. Even if only some of those are available on your page for people to do, doesn’t mean you can’t further take advantage by doing each of them on behalf of the brand. For instance, Savvy Sexy Social has made a tip about my favorite coffee shop that I go to for most meeting in Downtown Columbus. Here’s what it says:
When people check in to Cafe Brioso now, they may or may not see that tip. Sometimes tips will pop up after you check in and make it really easy to get my brand in front of them. Other times, you might just see the tip when you’re looking at the reviews for a good place to go. Regardless, I’ve got my name in front of people who are like-minded to be heading to this coffee shop and who may want to learn more about me after they’ve read my review.
You can also create lists. Make a resource of the best places to work away from home or out of the office in your own on behalf of your brand. This is a great option for making people want to subscribe to your brand because they may want to save that list and refer to it in the future.