Remember a couple weeks ago when we talked about the changed guidelines of Facebook brand page cover photos? For those of you following the rules previously, you are now allowed to have text in your cover photo — even a call to action. But it needs to be no more than 20% of your photo. (See that blog post to find out how you can make sure you’re within the correct limits.)
So today for Social Thursday I wanted to share some ideas of make the most of your Facebook cover photo since it is such a large part of the first impression people see when they arrive on your brand page. Let’s take advantage of what Zuck gave us and get some conversions, shall we?
Watch Getting the Most Out of Your Facebook Cover Photo:
Getting the people of your social communities to take action is a big part of acheiving a return for these marketing efforts. So now that the cover photo is fair game to do that, we need to figure out what that ask is going to be.
You can definitely add some copy with the obvious request: “CLICK LIKE BELOW!” And that makes sense if you want to ensure that your visitors will be subscribing to the page and see your updates going forward. But I’d like to think that you want to target people who appreciate your content and what you do and odds are if they think they’re going to want to come back, they’re going to make sure and “like”.
So why don’t we do something a little more worth while with your 20% of copy. Like offer them a free gift. After all, what we really want is to move fans from social to email. That’s where the real money is made. So you can do like I have and when you click the cover photo, there is a great description of my page and a link to get a free copy of my Ultimate Twitter Guide. This will take them to an email subscription box and now I’ve got them on my list. They’ve got a free information product. Everyone’s happy. Add “Click here for a free gift” to you cover photo and now you’re really encouraging that conversion.
I also want people to know as soon as they arrive to my page that I’m a regularly updated video blog. Something refreshing in the marketing industry (if I do say so myself). So I am allowing people to see what they can expect from me in my cover photo copy. “New episodes Tuesday, Wednesdays & Thursdays”. That’s a pretty clear expectation and anyone interested in a web show for niche business information will be intrigued and possibly “like” or subscribe in other ways.
These are just a few options. What you shouldn’t do is get salesy. Facebook will likely put the smackdown on you anyway for that, so just don’t do it. Oh and by the way, your fans don’t like it either. So why do something that isn’t going to happen anyway? Your best chance at a new customer is through email, so get them there from your social channels and you’ll definitely make a great impression to all of your community that way.