Whether you’re looking to work on your own or trying to find “a real job” as my mom would say (j/k she’s like totally supportive… I think), the question of whether social media actually helps is always in question. A unemployed journalist helped us come to a little bit of an answer to that.
Dawn Siff made the news recently for creating a Vine video – a 6-second mobile video – in the format of a resume. Yes. Seriously.
Tune in to watch A Vine Resume? Benefits of Video While Job Searching:
I actually got this job through old fashioned networking, a referral by a friend.
That statement is actually much more important that you might think. A lot of brands that engage with social media for the first time don’t quite understand that this is an opportunity for you to go above and beyond for your audience. It’s not an instant-ANYTHING scheme. Not instant income. Not instant job opportunities. None of that. And there’s this misconception that if you come up with the exact right social media campaign, then it will make your business boom.
Not gonna happen. But with my business and a lot of clients I’ve worked with who implemented content marketing and especially video, there has been nothing but great feedback about what that did to improve how they were communicating with new, potential and potentially repeat clients. Networking and getting to know people through your contacts is still a very important part of growing your business, but it’s things like Dawn’s Vine resume that make someone whose met you do that double take that might count one day. Making your opportunity of getting in the door not go to waste.