You might remember when Facebook cover photos first came out that you were very limited with what you could do with text. For good reason. One less place for a business using social media as a soapbox to write “BUY MY PRODUCT PLEEEEASE!?!” Ugh. Hate that.
But recently Facebook updated their guidelines so that not only can you have a little bit of text, but it can be a call to action as well. (Worst nightmare coming true in 3…2…)
Tune in to Facebook’s 20% Rule for Cover Photos to learn more:
But with this opportunity come great caution. Don’t go crazy with your CTA’s but definitely start thinking about updating your cover photo to include one that will effectively grow your community. And in my opinion, that does NOT include “please click like”. Sorry, but that’s not what’ important to me when I’m thinking about my business making money. There are far better ways to engage your community than begging for a foot in the door.
Okay okay okay, Amy. I get it. I’ll have an awesome call to action that encourages Facebook users to join my email list with a free product or something. But the real problem is, how the heck do I know what 20% of my cover photo actually is?
Great question. Lucky for you, my friend, I found an AWESOME tool that helps you seamlessly measure your cover photo to make sure you’re within the guidelines of Facebook’s terms so they don’t come after you one day for being a rebel. Check out this Facebook Cover Photo Compliance Tool. All you have to do is type in your brand page username and it will automatically import your cover photo for you to use their tool to check the percentage! Isn’t that cool?
Yes. It’s cool. Don’t act like you’re not into nerdy technology like that, but why else would you be here?