Yesterday I announced the sign up and editorial calendar for #SSSVEDA – April 2013 edition. Since I know you teeter-totterers are still thinking about it, I made a video to help you decide. Vlogging is a great tool for your content marketing strategy and you’ll never start doing it until you get comfortable with it, so this Savvy Tuesday is dedicated to why you need to jump on the bandwagon in preparation of vlogging for your brand.
Tune in to why you need to join #SSSVEDA and start vlogging:
1. Stop putting off vlogging
There’s no better time than the present to start vlogging. You need to learn what you’re good at, what you need to work on, what tools to use, etc. If you save all that discovery for your first brand videos that are under more pressure to get done, you’ll be less likely to publish those when they’re needed. Joining #SSSVEDA means you can publish in a lighter, more fun venue with a great community behind you so you can get used to the idea and feel better when you approach it more professionally later.
2. Beat your competition to the vlog
Have you taken a look to see what your competition is up to these days? I can bet that you’d be ahead of the game if you picked up a video camera and started using it to communicate with your audience. There are plenty of customers they’re not reaching that you’ll have an opportunity to if you incorporate multimedia in your strategy.
3. #SSSVEDA participants are behind you
Did you see the list of vloggers? And we’re just getting started! Everyone is very supportive of each other. We subscribe to channels, comment on each others’ videos and get together and chat with the Twitter hashtag about our struggles and questions. With a community behind you, you can’t go wrong!
4. You don’t have to do anything you don’t want to
If you don’t vlog every day, we’re not gonna fire you. If you don’t follow the editorial calendar, it’s all good! This is a completely loose challenge where we just want you to get involved when it works for you. If you can vlog every day then AWESOME! But vlogging one more time than usual is putting you on the right track.